If you’re looking for lively writing that grabs customers and doesn’t let go, that has a clear call to action, that makes people want what you have to sell—you’ve come to the right place. 

• What I Do
• Clients
• Pricing

What I Do

Build it and they will come?

Yeah, right.

You can build the greatest widget the world has ever seen, but if you don’t know how to sell it, your widget will remain as uncelebrated as Arbor Day in the logging industry. And by selling, I’m not just talking about business-to-consumer advertising—I’m also talking about selling your services to other businesses, selling your story to the world, and selling your latest internal project to your own employees.

That’s what I do. As a full-time professional writer specializing in both business-to-business and consumer advertising and marketing, I’ve written successful internal newsletters, bill inserts, radio and print ads, slogans, sales letters, brochures, manuals, Web sites, press releases and newsletters for such clients as Bay State Gas, Pizzeria Uno, Wainwright Bank, Verio, and Performance Printing.

I write in a lively style that grabs readers by the eyeballs and convinces them to take action. In addition to creative ability, I have a solid grasp of English grammar and stylistics. I can spell syzygy, onomatopoeia, and Weltanschauung, and am part of the rapidly shrinking minority of writers who know the difference between it’s and its, you’re and your.

From experience I’ve learned that the best time to evaluate a copywriter and take a look at her work is before you need her — not when a project deadline comes crashing through the gate.  You want to feel comfortable about your writer’s capabilities in advance, so when a project does come up, you know who to call.

Clients

• Absolute Imagery—Swampscott, MA.  Slogans.
• AFC Cable Systems—New Bedford, MA.  Monthly employee newsletter.
• Agfa—Boston, MA.  Trade show scripts.
• Bay State Gas—Boston, MA.  Sales letter for conference, bimonthly newsletters for industrial customers, bill insert for residential customers.
• Candle Beach Company—Los Angeles, CA.  Product brochure, press release.
• Boland Healthcare—Berkeley, CA.  Office manual, press releases.
• Chesapeake Software—New Providence, NJ.  Case histories.
• EMI Advertising—Saugus, MA.  Press release.
• Frog Navigation Systems, BV—Utrecht, The Netherlands.  Brochures, hardware and software user manuals, press releases, sales letters.
• Frog Navigation Systems, Inc.—South San Francisco, CA.  Press releases, sales letters, brochures, other promotional materials.
• Heritage Capital Management—Boston, MA.  Customer brochure.
• Kappy’s Liquors—Boston, MA.  Radio ad, slogans.
• KFC—San Diego, CA.  Franchisee newsletter.
• MacTemps—Cambridge, MA.  Web site copy for subsidiary Web-Staff.
• Nu.Domain—The Island Nation of Niue.  Frequently asked questions sheet about the benefits of the .nu domain over the .com domain.
• Performance Printing—Atlanta, GA.  Press release, letters.
• Pizzeria Uno—West Roxbury, MA.  Dessert menu, newspaper inserts, HR brochure.
• Sarnafil—Canton, MA. Case histories, articles.
• Sprint— Flyer for ESPN phone.
• Taylored Interiors—San Francisco, CA.  Trade show handouts.
• Technology 2000 Ltd.—Turks and Caicos Islands, British West Indies. Advertising insert for Y2K remediation software.
• Verio Internet Service Providers—Dallas, TX.  Customer brochure, reseller brochure.
• Wainwright Bank—Boston, MA. Customer brochure.

Pricing

Please contact me for a price on your project. Prices include a first draft and two rounds of revisions within the original scope of the project. Prices depend partly on the number and length of meetings or interview calls, and they also vary depending on the amount of copy required. A brochure light on copy will cost less than one dense with text. Fifty percent of the project fee is due up front, with the remaining 50% invoiced after completion of the project. Discounts can be arranged for multiple projects.