I donate my skills to nonprofit organizations whose missions I believe in—think left-leaning causes such as climate change, diversity & inclusion, community health, global poverty, LGBTQIA+ rights, etc.
I turned some of the live content webinars I developed for clients into DIY courses for nonprofits—and added these courses to a Google Drive folder along with books, reports, and other resources that my team and I created over the years for our content clients and for the students of my freelance writing courses. See below for a description of all the resources you can have for nada.
I don't ask for or expect payment, and there's no upsell or anything for sale on the back end. I'm not looking for work. And I won't add you to any lists. This is a personal passion project. (In other words, there is no catch.)
More than 35 nonprofits have used these resources to help improve their marketing and communications.
Interested in accessing the resources? For the fastest response, please TEXT me at 919-446-7667 with information on your nonprofit and your email address (a Gmail address if you have one) and I'll share the folder with you. If you can't text, feel free to email me.
The Email and Landing Page training (originally created for a large software company) reveals the seven secrets to persuasive content for these marketing tools, from pain (and cure) to consistency. You’ll find a webinar recording, script, extra resources (including a checklist for your landing pages and emails), a quick summary, and the worksheet used for an in-class challenge.
Reuse & Recycle Your Content (originally developed for a recruiting coach's content team) is a training on how to repurpose your content so you get the most mileage from your content budget. There’s a webinar recording, script, extra resources, and worksheets used for in-class challenges and homework.
The course Organizing Your Writing Process (originally created for a recruiting coach's content team) shares details on how to calendar your writing tasks, develop systems that work for you, and avoid distraction. You’ll find a webinar recording, script, extra resources, and worksheets used for in-class challenges and homework.
PR Content Training for Nonprofits (a course I presented to a PR class at Meredith College) offers unusual tips that combine my experience on both sides of the table—as a journalist who received many PR pitches and a content manager who sent many PR pitches for clients. This course shares the tactics I used to garner a 33% success rate with my PR pitches.
THE BOOTSTRAPPING CONTENT MARKETER’S CONTENT CALENDAR PLAYBOOK
The Content Calendar Playbook contains all the training, tools, checklists, worksheets, scripts and templates you need to create a quarterly content calendar—including instruction on how to develop themes, generate ideas, get key stakeholders on board, and organize your calendar.
My marketing associate and I created these infographics for on-staff content pros. You’ll find graphics on How to Turn 1 Piece of Content into 25+, 18 Prompts to Kickstart Your Content Calendar, and more. Each of these is available as a small PNG file and a large PDF.
My marketing associate and I created these infographics for on-staff content pros. You’ll find reports like 24 Ways to Create More (and Better) Content in Less Than an Hour, No More Boring Content (with B2B content strategies inspired by my work with women’s magazines), and more.
I actually wrote most of these books for freelance writers—mostly magazine journalists. But you may glean some useful information and inspiration from them. Included are 13 Ways to Get the Writing Done Faster, Commit: How to Blast Through Problems & Reach Your Goals Through Massive Action, and more.